Intercultural Presentations

There are certain things that have to be kept in mind when giving presentations in a foreign country or to an audience from a different culture. Why? Because not all cultures give presentations in the same way and not all cultures expect the same things from presentations. It is therefore important for today’s international business person to be aware of the intercultural dynamics involved when presenting.

First and foremost, you should be aware of your body language. It needs to be appropriate for the culture. In some cultures, people are very expressive and straightforward while in others they are quite reserved. Take note of the cultural expectations in the location and mould your presentation style accordingly.

You should and keep your language and way of communication simple so that it can be understood easily. Avoid strong accents, idioms, sayings, jokes and industry slang. These can all confuse rather than convince.

If using an interpreter, one must be familiar with the methodology of doing so. The interpreter should be a professional that can easily both understand what you are saying and relay this in as short a time as possible.

If you bring along handouts with you it can make it easier for the audience to understand what you are trying to say. This is especially true when giving presentations to an audience of non-native English speakers. A lot of the time their reading comprehension will be superior to their listening comprehension.

Before your presentation, confirm if there is the possibility of a question and answer session. Some places do not do this as a norm while others expect it. So bear in mind if you ask the audience for questions and you are met with silence, don’t take it to heart.

A public display of your feelings and emotions should be avoided in most cultures. Although some may like to see a bit of spirit in their presenter it is best to err on the side of caution.

A basic tip for anyone travelling abroad for a presentation is to find out as much information as you can about the culture of the country or place you are going to.

Making a Good Sales Presentation

Making sales presentations can be a fun but sometimes intimidating way to communicate to prospective clients and fellow employees. For those who are new to sales presentations, you’ll need to start with a basic knowledge of whatever it is you’re selling. If you work for a company that rents cars for example, you will need to have some strong knowledge of that industry so that you can feel comfortable making the presentation. A basic knowledge of your business is the basis for any sales presentation.

Research your audience. Think about what they might want from your product, what their needs may be. Think about what you should focus on to really highlight the best of your product. Also think about where your product may fall short of these particular customers’ expectations, and know what to stay clear of. You should obviously not lie about your product, but as this is a sales based presentation you must give it its best face. Be prepared for troublesome questions about these possible deficiencies in your product, as they will be on your audience’s mind when they begin to look for the downside.

Sales presentations take some level of confidence. If you are presenting to a large audience, you might want to take some extra time to use a program like Microsoft PowerPoint – a great presentation tool. Microsoft PowerPoint allows the speaker to put together a slideshow of not only the key points that they will be bringing up in their presentation but also pictures, graphs, maps and any other visual aids that make the presenter’s job easier and the audience understand the presentation a little more clearly. Using a tool like PowerPoint will also help make the speaker feel more comfortable and confident because it means they don’t need to memorize every element of their presentation.

It’s also a good idea to prepare for curve-ball type questions in any sales presentation. Have a friend or coworker role-play your presentation beforehand and have them ask you questions when it’s done so that when those types of questions get asked during the real sales presentation, you’re more than prepared to handle it.

Making sales presentations is a great way for businesses to get the word out about products and services as well as answer questions that others have about their business. With a little bit of preparation and some technology, virtually anyone can be successful at it.

Presentation Skills – A Guide to a Successful and Convincing Speech

If you have a big presentation coming up, you might be nervous. But don’t sweat it. Stay calm and keep the following tips in mind when presenting an important campaign to your boss or client. After all, there’s no point in making a sales pitch if you can’t convince your audience and exude confidence. Refer to these five tips when making your next formal presentation.

1. You should always look your best. Wear your best suit, get a full eight hours of sleep, and eat a balanced breakfast. Every great sales pitch begins with the perfect handshake. Come in there prepared and confident to make the most desirable first impression.

2. Display your work in a professional manner. To catch the eyes of your audience you should use a display easel for all your tangible advertisements. It’s all about craftsmanship and you really want to blow them away with your creative visuals. You did stay up all night putting them together. If your visuals are that eye popping your clients may even snag one to look at later, that’s a plus. Make sure to date and put contact information on all your boards.

3. Speak clearly, loudly and with an easy to follow tone. Obviously, you want to make as much eye contact as possible and show the crowd that you can look them eye to eye. This will help you to convince them that you are right. Even though it’s a formal presentation, add some humor and personal aspects. You want to show them you’re fun and easy to work with. Avoid “ums” and pauses as much as possible and try at all costs to practice and memorize. Using note cards isn’t that convincing.

4. Show gratitude upon entering and at your conclusion. It is really important to take the time to thank your guests for coming and hearing you speak. This can really set you apart because most people are too nervous and forget this crucial part of the “interview.” Say thank you with solemnity and heart.

5. Introduce yourself and explain a little bit about your background and role within the project. People appreciate hearing how smart you really are. You may want to do your research on them as well and show them that you know exactly what you’re talking about. A great way to win over a client is to show competence.