How to Give An Effective Sales Presentation

Fortunately or unfortunately, people judge products and services by the way a sales rep presents them before a buying audience. People’s perceptions about the company are formed based on the sales presentations they attend. This is a stage where the personality of the sales person comes in to consideration along with the product. The way the sales person speaks, what he says, how he answers questions, and how he dispels doubts all fall under scrutiny. An effective sales presentation can enhance the reputation of the company, help form a high opinion about the products, and can lead to sales of the products. A sales presentation therefore is an integral part of the sales process and proper preparation and emphasis should be placed on it.

Everybody gets butterflies before a sales presentation. But those with confidence present a better picture than those without it. The ones that speak confidently and explain lucidly make the sales presentation entertaining and effective. Those that are not able to give an effective sales presentation can improve. There are ways by which a sales presentation can be made a winning one.

Ignore the Butterflies

Remember being slightly nervous about a presentation is a natural thing and soon you should forget those feelings as you get immersed in the subject. Besides, people will not notice your nervousness unless you make a scene of it. People are busy thinking about themselves. So move on with confidence. If you are feeling butterflies whirling wildly around your stomach, get them to fly in formation with the same focus you have given to your sales presentation.

Give a Solid Start

Make a good start. As they say about the first impression – if the starting is easy the remaining part of the presentation just rolls. Preferably start with a healthy joke or some comment that will connect you with your audience. That will relax everybody and you will get their attention too.

Add Enthusiasm to Your Voice

Make sure that you sound enthusiastic enough and ensure that it comes across in your voice. If you, the presenter, is not enthusiastic enough nobody else will be. Practice speaking in an enthusiastic tone before a mirror. Make a habit of being enthusiastic whenever you talk. During the presentation it will come without much effort. Remember, enthusiasm sells!

Keep Presentations Short

To sustain the interest of the audience keep your sales presentation short. Lengthy presentations will attract yawns, resistance, and disinterest. Only elaborate the main features, functions and benefits of your product or service and keep your talk concise. If your prospect or audience starts to look at his watch repeatedly you know you are losing him. The best strategy to employ at this time is to pick-up the pace and/or shorten the presentation and position yourself competitively.

Love Your Job

What does a sales rep giving a confident presentation exude? He exudes unmistakable authenticity. He is more likely to exhibit a “feel good” aura for representing his company and its products. He loves his company, product, his job, and himself. It’s natural for that love and self-respect to get reflected in his words and his presentation. The energy that springs from a natural love for his job simply gets noticed. And the audience starts believing in his product or service.

The profession of sales is for people that like to meet new people, get to know them and their needs, and establish a professional relationship with them. Also, a sales person must like the company he represents and the product or service he promotes. Otherwise all attempts at making sales presentations better will not appear genuine. No amount of rehearsal can help if you do not love your job genuinely.

As you speak out of conviction the feeling of authenticity gets transmitted and the audience starts to believe what you are saying. This could open the gates to future sales opportunities for which you are ultimately aiming.

Marketing On The Internet – Do Not Lose Online Money With Poor Writing Presentation

You have probably heard the saying “content is king”. This saying is as true now as it was when it was first used. In fact, with the growth of the Internet, content has become more important. But the saying should be changed to “good content is king”. There is a huge amount of content being spread through the Internet that is not all good. Most of it comes down to poor writing presentation.

When you are marketing on the Internet, there is a lot of pressure to get content out there, but posting sub-standard material filled with misspelt words and grammatical errors, does not really present a website, product or service in the best possible light. In fact, it detracts from it. Here are some ways to help you make sure the content you are presenting will get your message across more effectively and help to make you online money.

Does It Make Sense?

If what you have written does not make sense, who is going to read it? Most people will not persevere. They will simply stop reading and move on to something easier. You may have spent a lot of time on keyword research to get a heading that catches attention so people want to find out more, but you will lose them if they find it too hard to understand. They do not have to spend time trying to make sense of your writing when they can so easily move on to someone whose writing is easy to understand.

To be certain it makes sense, leave it for a few hours after you have written it and return with fresh eyes. Read it through others’ eyes or get someone else to read it and ask them what message you are trying to convey.

Is It Easy To Read?

Will a reader have to plough through long, poorly-written sentences and paragraphs to dig out the points you are trying to make? Will they bother to do that? They might, if you have caught their attention with your heading and it is something they really want to know, but why make it hard to do that? Most will become frustrated and disappointed and will look somewhere else for the information. The trouble is they will probably not come back, as they will remember the bad experience.

We are in the digital age, which means people have a short attention span and browse content quickly until they find something that interests them. If it does not hold their attention they will move on.

Do You Really Care?

Sloppy writing sends a strong message to your readers: you do not really care about what kind of experience they have reading your material. Worse still, they get the impression that you think anything will do and they can please themselves whether they read it or not. Maybe it is a numbers game – if they do not read it, someone else will. To some extent it is a numbers game but make the numbers work for you by not turning most people away with poor writing presentation.

You do not have to be the best writer on the Internet but you do need to try to make sure your readers have a pleasing experience. That way you will have more chance of getting your message across and of getting them to return.

Good article or post presentation is rather like dressing for a date or a job interview: you dress up to please and impress the other person. You can approach your writing in the same way. If you are marketing on the Internet, you are not writing to please yourself. You are writing to please and impress your readers so they will listen to what you have to say and hopefully do what you want them to do. And guess what? By dressing up to make others feel good about you, you invariably feel good about yourself.

Some Things to Know Before Negotiating Salary with a New Employer

There are many schools of thought about salary negotiations and it appears that a great many of them involve game playing, duplicity, and tiptoeing around an actual number. I recently read a post by a blogger who gave what I thought was pretty bad advice about forcing the hiring manager or recruiter to give a range or a number before answering the question, “What salary are you looking for?” Obviously everyone wants to get paid as much as they can but it doesn’t make sense (for most people) to refuse to answer this question with, at the very least, a salary range because if you do that you may just irritate the recruiter who asked the question.

Why do recruiters ask for your salary?

Let’s face it most of us wouldn’t work for anyone else if we didn’t need the money. So money is an important part of the employment relationship. If your current salary is far below the salary range of the job that you are interviewing for, the hiring manager will want to understand why. Perhaps your current employer pays below market rate? Or, it could mean that your skill set isn’t as developed as the job requires. If you are selected for a job that pays significantly more than you are currently making an employer may make you a salary offer that falls near the bottom of the salary range. The reason that some employers do this is so that they have more latitude to reward you for good performance with merit increases and promotions than if they had paid you at the top of the salary range. If your current salary is higher than the range for the job you are interviewing for, you may not want to interview for a job that pays so much less. On the other hand, maybe you are willing to take a pay cut to join a really elite team. If that is the case this topic needs to be discussed in an interview.

I have been involved in all sides of salary negotiations: as a headhunter, as an in-house recruiter, as a hiring manager, and in salary negotiations for myself. While I don’t necessarily consider myself to be a great negotiator I do have a pretty good understanding of what is going on behind the scenes in salary negotiations and I hope to offer some suggestions for candidates.

Salary negotiation depends on several things:

Your level of experience and the level of the job you are interviewing for

- the less experience you have and the less unique your skill set the less room you have to negotiate

With whom are you negotiating? (Hiring manager, HR representative, executive recruiter)

- In most companies hiring managers make decisions about how to allocate their budgets. Generally HR representatives are messengers who report your past salary, salary requirements etc to the hiring manager. In some organizations the HR manager negotiates on behalf of the hiring manager. Find out who makes the final decision about salary and perks and, if possible, deal directly with that person.

Type of company (small private company, company with VC money, large corporation, public sector)

- Large companies may have more money but they usually have more policies, procedures, and bureaucracy. In many large companies hiring mangers may not have a lot of latitude to offer larger salaries to new hires. In small companies there may be more latitude but they may have fewer resources. If you think your skill set is worthy of a large salary make a case for that during the hiring process. Make sure your resume sells your unique accomplishments and skills (back this information up with metrics when possible) and be sure to discuss those things when you interview.

Other perks that come with the job

- Jobs that come with big benefits, big bonuses, perks (use of company plane), company cars, tuition reimbursement, sometimes have less flexible salaries because the employer realizes that the job is going to provide lots of other compensation.

Financial situation of the company you are interviewing with and industry trends

- Profitable companies in growing industries are more likely to offer higher salaries so do your homework about the company and industry before trying to negotiate salary or benefits.

Salary Range

In most situations, a recruiter (in house or headhunter) will tell candidates the general salary range before they come in to interview. In fact I haven’t heard of too many cases where a candidate doesn’t have some idea of what the company can offer. It’s just a practical matter – if your salary or experience level is way off the mark it would be a waste of time all around for you to interview.

Salary vs. Total Compensation

When you are asked your salary you can discuss total compensation or actual salary. I used to work for a company that would send us a report each year that explained our total compensation package. That was the dollar value of our benefits, vacation, tuition reimbursement, bonus, and anything else we got from the company. Add up the total compensation you are getting from your current employer and you can use that number in salary discussions but be clear that you are discussing total compensation not salary numbers. If you want to fudge the total compensation number up a few thousand, you can do that without appearing to be a liar. Total compensation isn’t always an exact number so that is a number that you could conceivably play with a little bit in order to appear to be making a higher salary. But never ever lie about your salary because it is just so easy to find out what it is.

Due Diligence

Before interviewing with a company find out everything you can about compensation practices, benefits, perks, and performance expectations so that you will know what to expect when you get a job offer. Also, if you have this type of information you will be able to figure out what is and is not negotiable at the company.

Never Lie About Your Salary

All that an HR person has to do is call your current employer and ask them to confirm the salary number you gave them…if the number isn’t the same (your employer probably won’t tell them the exact number anyway – most just confirm information) then you look like a liar. I have also known some companies that require potential hires to bring in the previous year’s W2 form and others that contract background checking services to check out potential hires. Again, if you lie about your salary you will probably forfeit the job.

Senior Executives/C-Level Executives

If you are a very senior level executive salary negotiations are much more flexible than if you are a junior player or even a mid-level manager. Most companies have a lot of flexibility in terms of salaries, bonuses, option grants, and other perks for senior level execs simply because the expectations for their jobs are so high. If you are a senior level executive you should probably contract an attorney and/or a retained search firm to negotiate your compensation package, contract, and severance agreement for you. Tell your attorney what you want and let him/her negotiate with the attorney for your potential employer. Top execs get incredible pay packages and perks and they seldom do the negotiating themselves.

Middle Managers

If you are applying to a large corporation as a middle manager the salary that they are planning to offer you is probably not terribly flexible. You may be able to negotiate a signing bonus, or get the company to pay back any relocation or tuition assistance that you owe to your current employer. You may be able to negotiate extra stock options or stock grants as well. The key to getting those things is to convince the hiring manager that he/she can’t live without you. Be likable and showcase your accomplishments in the interview. Don’t lie about or inflate your current salary. When you are asked for your current salary or your salary expectations give a range and find out about benefits and other perks that will factor into your total compensation package. Your new boss will probably want to pay you as much as he or she can but may be constrained by corporate policy or budget issues that you don’t know about.

Sales Jobs

Great sales people can negotiate great compensation packages based on performance. Sales are one area where companies are willing to pay big bucks for top performers because they directly contribute to the bottom line. If you are a great sales person with an outstanding track record, bring some metrics with you to the negotiating table so the potential employer can see exactly what they are getting for their investment in you.

Entry Level or Junior Level Jobs or Non-Exempt Jobs

If you are entry level or a fairly junior player without specialized skills and experience you just don’t have a lot of room to negotiate. You may be able to get a higher salary if, say, you have to commute further to the new job or you need to buy a car to drive to the new job. If that is the case, mention it to the hiring manager and ask if they would consider additional compensation to cover your additional commute costs. If that isn’t an option for them perhaps you can negotiate a flexible work situation that includes telecommuting for part of the week. You may also be able to negotiate additional days off or tuition reimbursement. Many companies have a dollar amount that they offer to junior employees – particularly those who join the company as a member of training program or a class (i.e.: first year Big 4 auditors or consultants) and that number tends to be pretty rigid.

Liz Handlin, Ultimate Resumes LLC, © copyright 2008