Winning Business Plan Executive Summary Presentation Tips

A winning executive summary must have great content. However, perhaps equally important is a unique and captivating appearance. However, most business plan writers fail abysmally on appearance. In general, the appearance is predictable, boring, and standard. At the same time, the writer can’t risk creating something that doesn’t have a strong business feel. For many striking this balance is a nightmare or more accurately not even a possibility. In the next few paragraphs we’ll cover a number of conceptual examples that in part or together will deliver:


Borders on the executive summary section will set your executive summary apart from the competition. My favorites are the very narrow triple line border or the broad line with either one or two narrow lines around the document. Also a dark bold black, deep blue or teal solid border from 1/4 to 1/2 inch around each page of the summary.


1 to 3 graphics, illustrations, or photos with color on each page of the executive summary give character. Vary the size and spread across the pages. The graphics, illustrations and photos should not be gratuitous. They have to contribute to the summary in a strong positive way.


I have found the two column format very compelling. You can often compress two pages of material to a single impactful sheet with a sense of being an easy read and yet a impactful presentation.


Use bold type to highlight key information items in the executive summary.


Brevity is powerful. Restrict your summary to a single page. Deliver a brief summary that tells the investor what you need from him or her. Explain clearly how your project is differentiated and will succeed. Explain what the risks are. Explain how the risks are mitigated. Deliver a clear explanation of what the anticipated returns will be.


Lines to separate sections of your summary. Using lines can be physically attractive, very business like, and add to the message.

The writer can use these ideas in any combination that suits their needs, their message and their creative objectives. When writing a business plan executive summary, the main issues are to remember your audience. Consider who they are likely to be, what their background is, and what their goals are. Next, remember your goals and try to align those with your audience’s interests. The more effectively you tie these together along with creating a strong positive impact the more successful your executive summary will be.

Making a Good Sales Presentation

Making sales presentations can be a fun but sometimes intimidating way to communicate to prospective clients and fellow employees. For those who are new to sales presentations, you’ll need to start with a basic knowledge of whatever it is you’re selling. If you work for a company that rents cars for example, you will need to have some strong knowledge of that industry so that you can feel comfortable making the presentation. A basic knowledge of your business is the basis for any sales presentation.

Research your audience. Think about what they might want from your product, what their needs may be. Think about what you should focus on to really highlight the best of your product. Also think about where your product may fall short of these particular customers’ expectations, and know what to stay clear of. You should obviously not lie about your product, but as this is a sales based presentation you must give it its best face. Be prepared for troublesome questions about these possible deficiencies in your product, as they will be on your audience’s mind when they begin to look for the downside.

Sales presentations take some level of confidence. If you are presenting to a large audience, you might want to take some extra time to use a program like Microsoft PowerPoint – a great presentation tool. Microsoft PowerPoint allows the speaker to put together a slideshow of not only the key points that they will be bringing up in their presentation but also pictures, graphs, maps and any other visual aids that make the presenter’s job easier and the audience understand the presentation a little more clearly. Using a tool like PowerPoint will also help make the speaker feel more comfortable and confident because it means they don’t need to memorize every element of their presentation.

It’s also a good idea to prepare for curve-ball type questions in any sales presentation. Have a friend or coworker role-play your presentation beforehand and have them ask you questions when it’s done so that when those types of questions get asked during the real sales presentation, you’re more than prepared to handle it.

Making sales presentations is a great way for businesses to get the word out about products and services as well as answer questions that others have about their business. With a little bit of preparation and some technology, virtually anyone can be successful at it.

Learning To Do Webinars For Internet Network Marketing – Free Online Presentations With Freebinar

With webinars being so important in your internet marking, Freebinar offers an alternative to pricey services. As we all know, webinars are one of the best ways to get people to connect with you, build a rapport with your list and pass along some of the valuable knowledge you have to others. But in my experience webinars are one aspect of Network Marketing that has the biggest fear factors associated with it.

Fears About Webinars.

One of the hardest things to deal with is the thought that you may sound like you don’t know what you are talking about. Do you say “ah”, “and” or some other word too much, is the content going to be in logical order, what if nobody attends?. When I first considered doing online presentations, I did practice using PowerPoint, recorded the audio and took note of the presentation. Then I would practice with the small problems in the presentation and I repeated the process. I did throw a few webinars that no one attended and I did the whole webinar anyways, you never know if someone will show up late so you want to give the impression you are doing an online presentations for 1000 people and people did show up late. The more Webinars you do the better you get, just like everything else.

Webinar Services.

A big problem with doing presentations online is the cost, there are webinar services out there but for the most part you get a 30 day free trial and then you have to pay a monthly fee. If you are just starting out in business and your business is not generating the income to justify the expense then these services don’t make much sense. This becomes a big catch 22, doing presentations online are one of the best ways to expose people to you and your products, generating revenue. If you can’t afford to get the webinar service, you have to find alternative ways to expose your enterprise to potential customers.

Free Webinar Service.

I did find a free webinar service that can solve the problem of cost, it is called Freebinar and it is a great service. One of the best things I like about it is the simplicity of the site. There is really only one limit that would be the size of your Freebinar, you are limited to 150 attendees.

This is not a real concern because, the percentage of people attending a presentations online is low compared to the people who are invited, this would translate to a pretty big list to get 150 people to your Freebinars, and by that time you have 150 people consistently attending your Freebinars, you should be able to afford one of the other paid services. Also with the 150 person limit, it is also becomes a great marketing tool, it’s always good when you can tell people to sign up early because the last webinar was full, especially if it is the truth.

Now of course one of the tricks to a good profitable webinar, is knowing what to say and how to say it so people are subconsciously persuaded to purchase what you are offering or you offer incredible content so the attendees want to keep returning to you online presentation where you can make them an offer at a latter time.

Using Freebinar is a great way to get your feet wet in the magic world of online presentations. There is a reason all the Gurus throw so many webinars, they are work on every level. And always keep this in mind, a great content driven online presenation can turn into a very profitable product and in the long run, helping people make money usually equates to you making money.